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UID;TYPE=IDGSeminar:1
ORGANIZER;ENCODING=8BIT;CHARSET=utf-8:MAILTO:1
DTSTART:20070209T040000Z
DTEND:20070209T050000Z
LOCATION;ENCODING=8BIT;CHARSET=utf-8:The IDEA Lab, The University of Melbourne, 4th Floor, ICT Building, 111 Barry St, Carlton.
SUMMARY;ENCODING=8BIT;CHARSET=utf-8:Interaction Design Group Seminar
DESCRIPTION;ENCODING=8BIT;CHARSET=utf-8:Alistair Sutcliffe\nIs beauty really in the eye of the beholder? Investigations into attractive User Interfaces.\n\nIn this presentation I will describe a program of research on 'attractive user interfaces' which aims to understand the deeper cognitive mechanisms underpinning users' preferences for, and behaviour with, aesthetic interfaces and nature of 'user experience'. A theoretical framework, based on Payne et al's Adaptive Decision Maker theory will be described for assessing the attractiveness of websites, composed of criteria for content, usability, aesthetics, reputation, and customisation. The framework has been developed into questionnaire inventories and used to evaluate a series of websites which shared the same brand and content but differed in usability and aesthetic design. In three studies (Sutcliffe, Hartmann and De Angeli-Interact 2005, DIS 2006, CHI 2007), we have shown that users' perception and preference for aesthetically design web sites is subject to strong framing, context and halo effects, i.e. their preferences depend on their background and the task, while positive judgement of one attribute (aesthetics) positively influences judgement of others such as usability and content, even when objective measures showed one design to be worse, and the content of both sites was identical. This challenges Norman's and Tractinsky's view that 'what is beautiful is usable'. The implications of framing and halo effects on users' judgement of aesthetics will be discussed, followed by some more speculative thoughts on our current research which is expanding the framework to include presence, interaction and engagement. (http://www.informatics.manchester.ac.uk/research/groups/isd/themes/). Alistair Sutcliffe is Professor of Systems Engineering, in Manchester Business School, University of Manchester. He has been principle investigator on 15 EPSRC and European Union projects on requirements engineering, multimedia user interfaces, safety critical systems and cognitive modelling for information retrieval. His research interests span a wide area within Human Computer Interaction and Software Engineering. In HCI particular interests are interaction theory, and user interface design methods for the web, multimedia, virtual reality, safety critical systems and methods for usability evaluation. His research also covers application of cognitive theory to design, and design of complex socio-technical systems.\n\n\n
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